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StayForma Advisory

Hospitality Growth Advisory

Your property is better than its listing.

We help independent hotels, guesthouses and rentals get found, get booked and get reviewed — through sharper visibility, smarter pricing and stays guests actually rave about. Advisory only: we steer the strategy, your team runs the place.

A quick, honest snapshot — no cost, no access needed.

A sunlit Mediterranean courtyard with a stone archway and olive trees

Who we work with

Built for independent hospitality.

If guests choose you for character rather than a chain logo, this is for you — from a single guesthouse to a small group of properties. We work best with owner-led teams.

Boutique & independent hotels

Independent, design-led properties competing on experience, not on price.

Guesthouses & B&Bs

Owner-run places where reputation, repeat guests and word of mouth carry the business.

Short-stay & serviced rentals

Multi-listing hosts across Airbnb, Booking.com and direct bookings.

Independent operators

Owner-led teams without a large in-house revenue or marketing function.

Not listed here? If you run an independent, owner-led property, there is a good chance we can help — do get in touch.

How we help

Three levers. One plan.

They reinforce each other — visibility brings lookers, smart pricing converts them, and a better stay lifts ratings, which feeds straight back into being found.

  1. 01

    Get found

    Visibility

    How easily the right guests find you — and what they see when they do.

    • Listing titles, descriptions & photo audit
    • Google Business Profile & maps
    • Presence across Booking.com, Airbnb & Expedia
    • Website wording & search basics
  2. 02

    Get booked

    Revenue

    Pricing that moves with demand instead of sitting flat all year.

    • Pricing logic & seasonal demand
    • Minimum-stay & length-of-stay rules
    • Channel mix & rate parity
    • Direct-booking incentives
  3. 03

    Get reviewed

    Guest Experience

    The stay itself — and the reviews that decide who books next.

    • Pre-arrival & check-in messaging
    • In-stay touchpoints that earn reviews
    • Complaint handling that protects ratings
    • Review replies that build reputation
A concierge welcoming a guest in a warm, marble-and-brass boutique hotel lobby

A closer look

The details guests remember.

A warm welcome, a considered arrival, a stay that photographs as well as it lives — the small things that turn a quiet booking into a five-star review.

The process

How a first look works.

Low-commitment, and built around your time — not ours. You stay in control of every step.

  1. 01

    Send your links

    Your property name and public booking links — Booking.com, Airbnb or your site. No logins, no platform access.

  2. 02

    Your free first look

    Within two working days, two or three things that stand out and an honest read on where you're losing ground.

  3. 03

    Choose your plan

    A one-off audit or ongoing advisory, scoped to your property and goals — only if it's worth it for you.

  4. 04

    We guide, you run it

    Advisory only. Your team executes; we steer, review and keep the plan on track.

Engagements

Start free. Go further only if it's worth it.

Every engagement begins with the same free first look — a low-risk path from a first diagnostic to ongoing monthly support.

Start here

Free First Look

Free

A quick, honest snapshot of your public presence — and where the easy wins are.

  • Two or three standout findings
  • No cost, no platform access
  • Reply within two working days
Start with a first look
The diagnostic

Full Audit

€150–€300 one-off

A 100-point diagnostic across all three levers — exactly where you're losing ground.

  • 100-point review: visibility, revenue & guest
  • Findings ranked by impact, biggest wins first
  • A clear, honest write-up you keep
Enquire
Ongoing

Monthly Advisory

From €750 / month

A steady second opinion, month to month — pricing, guests, reporting and platforms.

  • Ongoing pricing & calendar support
  • Guest communication & reviews
  • Reporting & platform optimisation
Enquire

The audit and pilot are fixed one-off fees; monthly advisory is scoped to your property and confirmed after the audit — always a flat fee, never a percentage of revenue.

Next step

Start with a free first look.

Send your property name and public booking links. You'll get two or three things that stand out and an honest sense of where you're losing ground — no cost, no platform access required.

No cost, no platform access required.

Sílvia Alves  ·  silvia.rolis@stayformaadvisory.com