Hospitality Growth Advisory
Your property is better than its listing.
We help independent hotels, guesthouses and rentals get found, get booked and get reviewed — through sharper visibility, smarter pricing and stays guests actually rave about. Advisory only: we steer the strategy, your team runs the place.
A quick, expert look from someone who's worked both sides of the front desk — no cost, no access needed.
Who we work with
Built for independent hospitality.
If guests choose you for character rather than a chain logo, this is for you — from a single guesthouse to a small group of properties. We work best with owner-led teams.
Boutique & independent hotels
Independent, design-led properties competing on experience, not on price.
Guesthouses & B&Bs
Owner-run places where reputation, repeat guests and word of mouth carry the business.
Short-stay & serviced rentals
Multi-listing hosts across Airbnb, Booking.com and direct bookings.
Independent operators
Owner-led teams without a large in-house revenue or marketing function.
Not listed here? If you run an independent, owner-led property, there is a good chance we can help — do get in touch.
How we help
Three levers. One plan.
They reinforce each other — visibility brings lookers, smart pricing converts them, and a better stay lifts ratings, which feeds straight back into being found.
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01
Get found
Visibility
How easily the right guests find you — and what they see when they do.
- Listing titles, descriptions & photo audit
- Google Business Profile & maps
- Presence across Booking.com, Airbnb & Expedia
- Website wording & search basics
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02
Get booked
Revenue
Pricing that moves with demand instead of sitting flat all year.
- Pricing logic & seasonal demand
- Minimum-stay & length-of-stay rules
- Channel mix & rate parity
- Direct-booking incentives
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03
Get reviewed
Guest Experience
The stay itself — and the reviews that decide who books next.
- Pre-arrival & check-in messaging
- In-stay touchpoints that earn reviews
- Complaint handling that protects ratings
- Review replies that build reputation
A closer look
The details guests remember.
A warm welcome, a considered arrival, a stay that photographs as well as it lives — the small things that turn a quiet booking into a five-star review.
The process
How a first look works.
Low-commitment, and built around your time — not ours. You stay in control of every step.
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01
Send your links
Your property name and public booking links — Booking.com, Airbnb or your site. No logins, no platform access.
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02
Your free first look
Within two working days, up to three things that stand out and an expert read on where you're losing ground.
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03
Choose your plan
A one-off audit or ongoing advisory, scoped to your property and goals — only if it's worth it for you.
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04
We guide, you run it
Advisory only. Your team executes; we steer, review and keep the plan on track.
Proof, not promises
The kind of read you get.
A sample first look, in exactly the format you'd receive — written for a fictional nine-room guesthouse. Yours will be about your property.
Sample first look
"Casa do Miradouro" — guesthouse, 9 rooms
Fictional property, real format
01 · Visibility
The first photo is the building façade; the strongest space — the garden breakfast terrace — is photo 14 of 32. On Booking.com, the first image decides the click.
02 · Revenue
The nightly rate is identical in August and November. High-season demand is being sold at low-season prices — and the quiet months give no one a reason to book now.
03 · Guest experience
Guests score the stay 8.9 — but the three reviews that mention street noise are unanswered, and those are the ones every future guest reads first.
Three specific observations, no jargon, no obligation — your property will read differently, and that's the point.
Request your free first look
About Sílvia
Both sides of the front desk.
From reception and reservations to revenue and listings, I've seen exactly where independent properties quietly lose bookings, revenue and ratings. Years in international sales taught me to turn what I see into action, not reports — that's what StayForma does for owners.
Hotels
My Story Hotels · Be Hotel Lisboa · Be Poet Baixa
OTA & reservations
Belvilla / OYO Group
International sales
European markets
Languages
Portuguese, English and Spanish — comfortable in Italian and French
Sílvia Alves
Founder, StayForma Advisory
Engagements
Start free. Go further only if it's worth it.
Every engagement begins with the same free first look — a low-risk path from a first diagnostic to ongoing monthly support.
Free First Look
A quick look at what's public — and where the easy wins are.
- Up to three standout findings
- No cost, no platform access
- Reply within two working days
Full Audit
The full 100-point read across all three levers. You'll know exactly where you're losing ground.
- 100-point review: visibility, revenue & guest
- Findings ranked by impact, biggest wins first
- A clear, precise write-up you keep
30-Day Pilot
A month of doing it with you, not just advising. The price depends on the size of the property and what needs work — we set that after the audit.
- Hands-on across all three levers
- A 30-day action plan, run together
- Owner report delivered at the end
Monthly Advisory
A month-to-month second opinion. Scoped to your property and agreed after the audit.
- Ongoing pricing & calendar support
- Guest communication & reviews
- Reporting & platform optimisation
The audit and pilot are fixed fees. Monthly advisory is always a flat fee — never a percentage of revenue. Prices shown exclude VAT (IVA).
Next step
Start with a free first look.
Send your property name and public booking links. You'll get up to three things that stand out and an expert read on where you're losing ground — no cost, no platform access required.
Prefer to talk it through first?
Book a 20-minute callRequest received
Thank you.
Sílvia will take a first look at your property and reply within two working days — with up to three things that stand out and an expert read on where you're losing ground.
We'll be in touch shortly.
Sílvia Alves
Free resource
5 signs your listing is quietly losing bookings.
A short, practical guide from Sílvia — the five small signals that cost independent properties bookings, and what to do about each.